Jumat, 15 Agustus 2008

How To Write A Good E-mail Subject Lines That Works?

Here are the 5 tips:

1. Ask a question. One of the best ways to get a reader's attention is
to ask a question. But like a trial lawyer questioning a witness on
the stand, make sure it'll get you the response you're looking for.
"What's the best way to grow your business?" is a great subject line
for business owners. After all, what business owner wouldn't want to
grow his or her business? Or let's say you run a health club. An
e-mail with the subject line, "How can you lose 5 pounds in one
month?" would certainly be compelling. It's important your question be
relevant to your audience.

2. Be a tease. A clever subject line can be enticing. When it's done
right, reader curiosity is piqued. They want to know more--and they'll
open your e-mail. Writing a teaser-style subject line requires some
creativity, and your content needs to deliver. A company that sells
high-definition TVs could use the subject line, "You're not going to
believe your eyes" as a teaser to introduce a new addition to their
product line.

3. Tell it like it is. Often, what works best is to say exactly what
you want your reader to know. Examples of this straightforward
approach are, "Sale on all sweaters this weekend," "Master jazz
pianist plays live this Friday" and "The seven secrets of a profitable
business." This just-the-facts approach works especially well when you
can appeal directly to your audience's interests. It's also the best
approach to use when you send a newsletter.

4. Remember "WIIFM". When a person gets your e-mail, the first thing
they consider is "what's in it for me?" They have a decision to make.
Do they open your e-mail, leave it for later or delete it? If there
isn't something about the subject line that lets them know why it's
worth their precious time to see what's inside, then the choice will
be clear. Keep WIIFM in mind when creating every aspect of your
e-mails, including the offer, content, images--and most definitely the
subject line. It's all about them. They know that; just make sure you
know it, too.

5. Get personal. The more you can make each contact feel you're
speaking directly to them, the more effective your communication will
be. Whatever style of subject line you use, you can make it personal
by using the word "you." Professional copywriters know the secret of
using this powerful little word. Just look at the advertisements, mail
and e-mail you receive. A few examples are, "Find the right swimsuit
for you," "You can save 50 percent on travel," and "You'd look
phenomenal in a custom-tailored suit." "You" is ideal, but "your"
works too.

6. Not sure which approach is right for you? Try them all, and then
show a friend or colleague to get their feedback. Pick the one you
believe will be most effective for your audience. Whichever approach
you choose, it's always worth spending the time and effort to write a
great subject line. Because if your readers don't open your e-mail,
they'll never have the chance to read the important message you've
created for them inside.

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