Selasa, 19 Agustus 2008


How to Increased Click-Through Rate (CTR)?

Here are some guidelines:

1. Include a feature, a benefit, and an advantage in the opening. This
needs to be used in a subtle way, but in the opening you're really
doing a small marketing job for this issue of your email newsletter.
Highlight an article or two that are important, explain what you're
providing the readers that they won't get elsewhere, and tell them
what the benefit will be. A great example is something like "Nokia and
Sprint announced second quarter earnings today. Learn what our
Wireless Week experts say about the results, and what effect you can
expect them to have on the industry at large."

2. Put the email newsletter in the context of your readers' day. This
goes hand in hand with the last point. Your readers are busy, and if
you can make a compelling case for why they should stop what they are
doing and take a few minutes now to read your email newsletter, you'll
get them in. We recommend editors reference important events, upcoming
trade shows, or other things that say to the reader "You will find it
worthwhile to stop and read this email newsletter now, because the
information in it will help you stay on top of your business."

3. Keep it fresh. Don't craft a "perfect paragraph" and use it issue
after issue after issue. One of the keys to success is to keep the
copy fresh and highlight items in that issue of the email newsletter.
If you use the same generic language repeatedly, people will stop
reading it and it'll be a waste of your time.

4. Keep it short. This is critical. We recommend no more than two to
three sentences -- just enough to get them interested and pull them in
to read the rest of your email newsletter.

Try it out and see the results! This is just one of the simple things
you can do to engage your reader and optimize your CTR.

0 komentar: